We have a great opportunity to influence people and reach them with whatever message we have at lightning speed. It is a great phenomenon that has never been seen or experienced before in the history of mankind. Technology has made our world smaller.
Our blessing in technology is also our curse in some ways. Due to the wide variety of tools accessible and available to consumers, the world of marketing is loud, fast-paced, and rapidly changing. In order to remain relevant, not only do we have to find the right tool, but we also have to find the people who use that tool.
Many times we’re forced to utilize multiple tools in order to cover all the potential customers within our defined demographics. In a loud and fast-paced world, one medium alone will not be sufficient to help a brand or business reach its desired target audience. There is nothing wrong with using multiple tools. Only make sure you’re using the right tools for the right audience, otherwise, it’s a waste of valuable time.
How Do You Know What Tools Are Best For You?
- Clearly Define Your Audience
You may need to take plenty of time defining and clearly describing who your target audience is. You may need to use tools such as Hubspot’s Make My Persona tool to create a specific buyer type’s profile. You may also need to do some market research to find who are the people most likely to do business with you. The time and effort spent on doing this will prove beneficial when you take the next step.
2. Find Where They Spend Time
Each person has their own preferences. Based on their personality, interests, cohort (the people they have similar experiences with), environment, and other factors, they make decisions regarding what platforms to use to obtain and share their information. Your job is to find out what those platforms are then strategically placing yourself in front of them with the intent of getting their attention.
For example, a female aged 25-34 with a college education and working in healthcare is most likely to be found on Facebook, Instagram, and Pinterest. They may have a LinkedIn page for their professional development but it’s not likely to be where they spend most of their time or obtain their information.
Find out who they are, where they spend time and half the battle is won. The rest depends on your consistency and creativity.
3. What Information Do They Enjoy?
Knowing who they are and where they hang out is great but it doesn’t tell us what they like. We may have to make use of other tools to help us get in front of them. People’s likes and interests are as diverse as the human population. Search engines and network algorithms can help you navigate these unpredictable waters.
Spend some money on boosted posts on Facebook, for example, and you can target your audience better. The only thing left is creating great, exciting content and consistently placing it in front of as many people as possible. The rest will work itself out.
Don’t let the number of platforms frustrate or discourage you and don’t let it fool you either. Do some research, take some classes, then test your audience. It’s a loud world out there but your voice can be heard as clear as day when you reach the right target audience.
If all this is still overwhelming, Angaza Solutions can help.