Utilizing social media platforms is one of the most common marketing strategies of our time. Why wouldn’t you invest your marketing resources into social media advertising that has the potential to reach billions of people around the world?

Facebook alone has over 2 billion active members and you can reach out to these potential customers when you utilize proper advertising strategies. All in all, you can’t go wrong when you invest in a digital marketing service that specializes in this specific sector of the marketing world.

One common mistake made with social media advertising is the belief that each platform should be treated like the rest. This is not the case, not at all; each social media platform should be treated as a new and unique marketing opportunity. Here’s what you need to know about social media advertising from one commonly used platform to the next.


Facebook is the king of the social media advertising world, mostly because it has the most worldwide users so it reaches the greatest amount of people. One free advertising strategy is to post your original content or relevant information about your company in as many Facebook groups as possible.

Obviously you need to try and target the groups that would be interested in your business. For example, if you specialize in affordable travel insurance it would be wise for you to make posts in groups specific to travelers or digital nomads.

You can also invest in paid advertising on Facebook which has been proven to be extremely effective. Facebook will ask you to specify your advertising needs in terms of budget, frequency, ad scheduling, and ad content. Once you have paid up your ads will be run on Facebook and you will start to see the profits rolling in.


Instagram uses the same software utilized by the Facebook advertising system – Insta is in fact owned by Facebook so this makes complete sense. Facebook reaches more people but it is still wise to advertise on Instagram since it reaches a different type of customer. Instagram users are generally younger than those active on Facebook so do your best to target both audiences.


Twitter uses completely different strategies for advertising than Facebook or Insta. Similar to Facebook ads you’ll first be asked to set your daily and total budget (definitely be sure to do this or else you run up quite the tab). Then your Twitter ads will appear as Promoted Tweets on a person’s timeline and also as Promoted Accounts that will be recommended to your audience to start following.


Since Snapchat is used for sharing video content the advertising is a bit different. It is not the first advertising channel that comes to mind for marketing your business but it is a great tool nonetheless. It has the most affordable social media advertising cost (since not as many businesses utilize it) and it caters to a younger crowd like Millennials and Generation Z.